Uber predicts strong recovery for Africa’s ride hailing industry as countries loosen lockdown restrictions

As countries across Africa continue to ease lockdown restrictions, the ride-hailing industry is showing signs of a strong recovery. Frans Hiemstra, General Manager at Uber Sub-Saharan Africa, sat down with CNBC Africa to discuss the state of Uber's recovery, the impact of competition, and the company's commitment to safety. When the pandemic began, Uber faced significant challenges as governments advised against unnecessary travel. However, innovative strategies and product enhancements have helped Uber drivers get back on the road. Despite obstacles like COVID waves and social unrest, Uber has seen a steady recovery. The recent reversal of travel bans has also boosted local travel, hinting at a promising future for the ride-hailing giant. Recovery in different African countries varies, with some countries like Tanzania and Uganda still lagging due to extended lockdowns. In contrast, Kenya and West Africa have shown strong signs of recovery, outpacing South Africa in some aspects. The fuel market, impacted by stringent testing requirements and port congestion, has seen significant price hikes, affecting both businesses and consumers. In response, Uber has adjusted pricing and closely monitors fuel trends to ensure economic stability. Competition, from companies like DD and Bolt, has pushed Uber to enhance its product and services to remain competitive. Despite the increase in competition, Uber remains confident in its ability to provide value to both riders and drivers. The focus on driver and rider safety remains a top priority for Uber. New features like "ride check" and rider verification have been implemented to ensure the safety of passengers and drivers on the platform. Ride check detects abnormal activity during a trip and triggers emergency response if needed, while rider verification enhances safety by confirming the identity of riders. These measures showcase Uber's ongoing commitment to safety and security for all users. As Uber navigates the changing landscape of the African ride-hailing industry, the company remains focused on driving growth, enhancing services, and prioritizing safety for all users.