Free State MEC Mathabo Leeto on benefits of Macufe festival to economy

The Makufe Festival, a 10-day program celebrating arts and culture, has been a significant driver of economic growth in the Free State Province of South Africa for the past 19 years. In a recent interview with Mata Bouliad, the MEC for Sports, Arts, Culture, and Recreation, the impact of this festival on the local economy was discussed. Bouliad highlighted that the festival injects an impressive amount of 9 to 11 million into the province each year, making it a vital contributor to the economic landscape of the region. The festival attracts around 140,000 people to the province, benefiting various sectors such as hospitality, retail, and other businesses. The global trade bridge event happening concurrently with Makufe offers opportunities for investors and visitors to explore the potential of the province, eventually boosting tourism and economic development. Bouliad emphasized that Makufe is not just an entertainment program but also a platform for emerging businesses and artists to showcase their talents. The diverse lineup of artists from across the globe has made Makufe a renowned brand in Africa and beyond, attracting visitors to the Free State. The festival's success has led to increased demand for accommodation, prompting the development of hospitality areas in townships and revitalizing the township economy. Artists and businesses involved in Makufe are compensated for their participation, ensuring that the economic benefits of the festival reach all levels of the community. With its central location in South Africa, the Free State Province is positioned as an inviting destination for visitors, offering a safe and welcoming environment for all attendees. The peaceful and prosperous atmosphere during Makufe reinforces the positive image of the Free State as a vibrant and thriving province, open to investment and tourism. As Makufe continues to grow in popularity and economic impact, it serves as a driving force for the diversification and expansion of the Free State's economy.