CNBC Africa has evolved tremendously over a decade - Atedo Peterside

Over the past decade, CNBC Africa has transformed from a little-known business news station into a powerhouse of serious business journalism on the African continent. Atedo Peterside, the founder and former chairman of Stambic IBTC Holdings, shared his thoughts on how CNBC Africa has evolved and its impact on both consumers and policymakers. Peterside commended CNBC Africa for its growth over the past 10 years, stating that the network had slowly built its reputation as a leading platform for serious business news in Africa. He emphasized the importance of the network's focus on delivering high-quality, credible information to its audience, distinguishing it from other channels that cover business news. One of the key factors contributing to CNBC Africa's success, according to Peterside, is its ability to adapt to changing media consumption habits. In addition to traditional television broadcasts, CNBC Africa leverages social media platforms such as Twitter and WhatsApp to share video clips, interviews, and commentary, allowing its content to reach a wider audience and go viral. Peterside went on to highlight the significant influence that CNBC Africa has on both consumers and policymakers. He noted that the network's interviews and programs not only inform and educate viewers but also have a tangible impact on policy decisions. Peterside suggested that policymakers often rely on CNBC Africa's coverage to stay informed about current economic trends and developments, ultimately shaping their policy decisions. In conclusion, Peterside expressed his admiration for CNBC Africa's role in shaping the business landscape in Africa and underscored the network's importance in driving economic discourse and policy formulation on the continent. As CNBC Africa continues to evolve and expand its reach, its influence is likely to grow even further, solidifying its position as a key player in the world of business journalism.