Cargo, innovation drive Emirates’ growth in EA

Emirates Airlines, the Dubai-based airline, is charting a path to sustained growth in East Africa driven by a strategic focus on cargo transportation and innovation. In a recent interview with CNBC Africa, Hendrik Du Preez, Emirates Regional Manager for East Africa, highlighted the critical role of cargo in the airline's operations in the region. Du Preez emphasized the significant volume of fresh flowers transported from Kenya, with approximately 27,000 tons hauled in the 2017/18 financial year alone, reflecting a notable 7 per cent year-on-year growth in cargo volumes. This surge in cargo transport underscores Emirates' dedication to meeting the evolving needs of the market while exploring new opportunities for expansion and diversification. One of the key pillars supporting Emirates Airlines' growth strategy in East Africa is the transportation of fresh produce, particularly flowers, to global markets. Du Preez noted that Emirates operates a dedicated freighter on a daily basis out of Kenya, primarily transporting flowers to Amsterdam for distribution to markets around the world. This commitment to facilitating the export of perishable goods aligns with the airline's overarching goal of matching resources to market demands, not only in the floral industry but also in other sectors like seafood and meat exports to the Middle East, as well as fruits and vegetables to Europe. Moreover, Emirates Airlines is keeping a close eye on emerging opportunities in the region, such as the recent approval of a direct air route from Kenya to the United States. Du Preez acknowledged the potential significance of this development for Kenyan exporters, particularly in the flower industry, as it opens up new avenues for trade and growth. While the US market remains a key focus for Emirates, the airline is also exploring avenues for expansion into other global markets, constantly evaluating potential routes and investments to enhance its network. Innovation is also a key driver of growth for Emirates Airlines in East Africa, with a commitment to leveraging technology and operational efficiency to enhance service delivery and meet customer demands. The airline's proactive approach to adapting to market trends and exploring new business opportunities positions it strongly for sustainable growth and success in the dynamic aviation industry. As Emirates continues to navigate the complex landscape of East Africa's aviation market, its emphasis on cargo transportation, strategic expansion, and innovation will play a pivotal role in shaping its trajectory and cementing its position as a leading player in the region's air travel sector.