Nigerian artists speak on how to grow the entertainment industry

Nigeria, known for its rich cultural heritage and vibrant entertainment sector, is poised to become a global powerhouse in the film and music industries. In a recent interview with CNBC Africa, Nigerian actor and Lagos State House of Assembly member Desmond Elliot, alongside musician Dare Art Alade, shared insights on strategies to grow the country's entertainment industry. Elliot emphasized the importance of governmental support, likening the need for investment in the entertainment sector to the way governments prioritize the oil industry. He highlighted the need for treaties with Western nations and a regulatory framework to protect against piracy. Elliot underscored that Nigeria, with its vast talent pool and resources, has the potential to revolutionize the global entertainment landscape. Alade echoed Elliot's sentiments, emphasizing the need for increased investment in infrastructure, talent, and distribution channels. He emphasized the significant economic impact of the entertainment industry, citing examples of successful ventures that have generated employment and revenue. Alade called on both local and international investors to tap into the lucrative opportunities within Nigeria's entertainment sector, which boasts a market of nearly 200 million people. Both Elliot and Alade emphasized the need for strategic collaboration between the public and private sectors to drive sustainable growth in the industry. They highlighted the importance of not only creating policies but also enforcing them to ensure a conducive environment for industry players to thrive. With the right support and investment, Nigeria's entertainment industry has the potential to transform the country's economy and elevate its global standing.