Low cost carrier Jambojet eyes East Africa expansion for growth

East Africa's only low-cost carrier, Jambojet, is eyeing more expansions in the East African community with a primary focus on coastal routes. The CEO of the airline, Allan Kilavuka, emphasized the company's vision to grow regionally and enter neighboring countries such as Uganda, Rwanda, Tanzania, and Somalia. The selection of these cities was based on the identified traffic flow, the natural hub for aviation in Nairobi, and the aim to complement Kenya Airways' network. Jambojet aims to support business linkages within the East African community by providing a budget airline experience that is safe, reliable, and cost-effective. Jambojet's expansion plans involve strategic investments in manpower and infrastructure, with a cautious approach to managing resources. The airline only invests when it secures the necessary rights to fly into specific countries. Despite being a subsidiary of Kenya Airways, Jambojet operates independently with a separate management structure and decision-making process. While financial constraints within Kenya Airways may have indirect effects on Jambojet, the airline maintains a distinctive product offering and market positioning. The aviation sector in the East African community is becoming increasingly competitive, with new entrants like Tanzanian Airlines and the revival of Uganda Airlines. Kilavuka views competition positively, citing benefits for customers and opportunities for improvement within Jambojet. Managing competition involves evaluating operational efficiency, adjusting frequencies, and exploring collaboration opportunities to ensure safe and responsible flying practices. Overall, Jambojet's strategic expansion plans align with the evolving landscape of the East African aviation sector. By prioritizing customer satisfaction, operational efficiency, and collaboration with competitors, the airline aims to differentiate itself in a competitive market and contribute to the growth of air travel in the region.