Africaknows Founder Sheila Ochugboju on how to change Africa’s narrative

Negative narratives have long dominated the representation of Africa, painting a picture that tarnishes the continent's image and impacts its progress. To address this issue, co-founder and Director of Africaknows, Dr. Sheila Ochugboju, emphasized the importance of storytelling in changing Africa's narrative. Dr. Ochugboju highlighted the need for Africans to tell their own stories, showcasing the beauty, diversity, and resilience of the continent through platforms like Africa Knows, a stock photography website dedicated to African stories. By reclaiming their narrative, Africans can reshape the global perception of the continent. While acknowledging the existence of challenges, Dr. Ochugboju emphasized the importance of preserving cultural heritage and unity in the quest for progress. She highlighted the role of media in empowering African voices and influencing perceptions. With the rise of social media and digital platforms, Africans now have the means to share their stories and perspectives globally, challenging the dominance of Western media narratives. Dr. Ochugboju encouraged coherence and unity in African storytelling to create a vibrant and inclusive narrative that reflects the complexities and beauty of the continent. Looking ahead, Dr. Ochugboju expressed optimism about Africa's future, citing the African Free Trade Continental Agreement as a significant step towards unity and progress. She underscored the potential of technology, innovation, and scientific knowledge in driving Africa's development and addressing global challenges like climate change. Dr. Ochugboju emphasized Africa's rich natural resources as a testament to the continent's potential in shaping the future of humankind. With a focus on positivity, unity, and innovation, Dr. Ochugboju envisioned an extraordinary future for Africa, where diversity and creativity are celebrated, and the continent leads the way in global advancement.