COVID-19: Impact on Nigeria’s entertainment industry & night-time economy

The second phase of Nigeria's COVID-19-induced lockdown is slowly grinding the economy to a halt. As the country grapples with the devastating effects of the pandemic, one sector that has been significantly impacted is the entertainment industry and the night-time economy. Shina Peller, a lawmaker and Founder of Aquila Group of Companies, shed light on the challenges faced by the industry during a recent interview with CNBC Africa. The COVID-19 pandemic has brought about unprecedented challenges for Nigeria's entertainment industry. Peller highlighted that the restrictions on gatherings and events have severely impacted artists, event organizers, and other stakeholders in the sector. With nightclubs and bars closed and music concerts and festivals canceled, the industry is facing an existential crisis. Peller emphasized the need for government support and intervention to help sustain the industry during these trying times. One of the key points raised during the interview was the financial strain on artists and professionals in the entertainment industry. Peller discussed the loss of income and livelihood faced by many in the sector due to the cancellation of events and the closure of entertainment venues. The ripple effect of these challenges extends beyond just the artists themselves, impacting event planners, technical crews, and other supporting staff. Another crucial aspect highlighted by Peller was the need for innovative solutions to adapt to the new normal brought about by the pandemic. With traditional avenues for entertainment severely restricted, Peller discussed the importance of exploring digital platforms and virtual events to engage audiences and keep the industry afloat. Adapting to online streaming, virtual concerts, and digital marketing strategies were cited as possible ways to navigate the current landscape. Additionally, the interview touched upon the long-term impact of the pandemic on the night-time economy in Nigeria. Peller mentioned that the closure of bars, nightclubs, and entertainment venues has not only affected the entertainment industry but has also led to job losses and economic hardship for many who depend on the sector for their livelihood. The revival of the night-time economy post-pandemic will require a concerted effort from both the government and industry stakeholders. In conclusion, the COVID-19 pandemic has presented significant challenges for Nigeria's entertainment industry and night-time economy. It has forced industry players to rethink traditional approaches and explore new ways to engage audiences and generate revenue. As the sector navigates through these turbulent times, collaboration between government, industry, and society will be crucial in revitalizing the industry and ensuring its sustainability in the post-pandemic era.