Empowering African women: Global markets, financial success

On connecting, collaborating and conquering in building a global marketplace for African women owned businesses, we look at how to navigate through some of the biggest barriers currently preventing women from entering global corporate markets. CNBC Africa is joined by Frida Owinga, Regional Director for Africa, WEConnect International for more.

Mon, 04 Mar 2024 14:34:37 GMT

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AI Generated Summary

The focus is on small to medium-sized businesses with 51% women ownership and the unique values they bring to global corporations.
Mindset is identified as a significant barrier for women entrepreneurs, and the importance of shifting paradigms to recognize their value in the global supply chain is highlighted.
Strategies to connect women with global corporations include engaging member buyers, preparing businesses to be 'procurement ready', offering mentorship and continuous learning, and measuring impact by tracking key metrics.

In the quest to facilitate the entry of African women-owned businesses into the global corporate market, empowering and connecting these entrepreneurs with the right opportunities is key. Frida Owinga, Regional Director for Africa at WEConnect International, sheds light on the challenges and solutions faced by women entrepreneurs in Africa. Small to medium-sized businesses with at least 51% women ownership are the focus of this initiative. These businesses bring unique values to global corporations, such as valuable market insight, agility, and innovation. However, there are significant barriers that hinder the entry of women-owned businesses into the global market, with mindset being a critical factor. The interview delves into how women can be connected with global corporations by engaging member buyers and preparing women-owned businesses to be 'procurement ready'. Creating a supportive environment through mentorship and continuous learning is also crucial for their success in the global market. How to measure the impact of these initiatives includes tracking the number of women entering supply chains, the increase in revenue, and the access to new markets. As the conversation wraps up, Frida Owinga leaves African women entrepreneurs with an empowering message to believe in themselves and their capabilities as they strive for success.