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Navigating the complexities of Africa's FMCG market

As the continent's consumer base continues to grow and diversify, FMCG companies are facing a complex array of challenges and opportunities. From infrastructure and regulatory hurdles to shifting consumer preferences and the increasing focus on sustainability. CNBC Africa's Derrick Muhangi spoke with Akbar Ali Shah, General Manager, Sub Saharan Africa at Reckitt for more.
Tue, 17 Dec 2024 18:39:56 GMT

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