Empowering women in the agricultural space

Agriculture in South Africa is a key industry, contributing significantly to the economy and providing essential sustenance for the nation. However, there are challenges that need to be addressed, especially in terms of supporting rural development and small-scale farming. One key player in this space is Leeko Mokoena, the CEO and Founder of Made with Rural, who is paving the way for women in agriculture. In a recent interview with CNBC Africa, Mokoena discussed the importance of empowering women in the agricultural sector and driving rural development. Mokoena highlighted the distinction between commercial agriculture and rural development or small-scale farming. She emphasized her passion for uplifting those in rural areas and townships who may not have access to adequate funding or support. Mokoena pointed out the limitations of government-funded projects, noting that collaborations are often lacking, leaving many initiatives incomplete. She stressed the need for sustained support that guides farmers from the initial stages to long-term success. Unlike the traditional approach of simply providing subsidies and hoping for the best, Mokoena advocates for a holistic strategy that involves private sector engagement and community participation. While subsidies are crucial for kickstarting agricultural projects, Mokoena believes that partnerships with private companies and active involvement from local communities are equally vital for sustainable growth. By leveraging resources from multiple stakeholders, Mokoena's organization aims to create a comprehensive support system for farmers. One key partnership that Made with Rural has secured is with Duke RISP, a company that not only offers off-take agreements but also provides mentorship and access to top agronomists. This collaboration has been instrumental in empowering farmers and equipping them with the necessary skills and resources to transition from subsistence to commercial farming. The success indicators for Mokoena's organization revolve around the transformation of farmers into well-rounded entrepreneurs who are proficient in both technical aspects and business operations. Mokoena's emphasis on empowering women in agriculture is particularly noteworthy, as statistics show that women play a critical role in the sector. By focusing on equipping female farmers with the tools and knowledge needed to succeed, Mokoena is not only driving gender equality but also harnessing the untapped potential of women in agriculture. With a keen eye on innovation and technology, Mokoena's efforts are not only transforming individual farmers but also positioning South Africa as a competitive player in the global agricultural market. As Mokoena aptly highlighted, women are key drivers of agricultural success in Africa, and empowering them is essential for the sector's growth. Through initiatives like Made with Rural, women are being uplifted and empowered to take on leadership roles in agriculture, ultimately contributing to the economic development of South Africa's rural communities.