Spur CEO, Pierre Van Tonder outlines expansion plans

Spur Corporation CEO, Pierre Van Tonder, recently sat down with CNBC Africa to discuss the company's expansion plans in the face of a constrained South African economy. Van Tonder highlighted the changing economic environment, emphasizing the need for franchisee investment in high-quality food products and technology to ensure enhanced profitability. With franchisee profitability under pressure in recent years, the company is focusing on a tangible strategy to secure long-term success and customer satisfaction. The company's expansion plans include opening new stores in Africa, with a particular focus on Zambia, Nigeria, and Kenya. While opportunities in Tanzania have been hindered by new government regulations, the company remains optimistic about growth prospects on the continent. Additionally, Spur Corporation is exploring opportunities in the Middle East, with recent openings in Saudi Arabia and Oman, and plans to expand into Doha and Abu Dhabi. Despite challenges in Australia, particularly in Western Australia due to economic volatility, the company is supporting franchisees through consolidation and short-term plans to ensure sustainability. In contrast, stores in New South Wales and New Zealand are experiencing growth, with New Zealand proving to be a successful market for the brand. Van Tonder's strategic approach and focus on franchisee profitability and customer satisfaction are key pillars driving Spur Corporation's expansion plans amidst economic challenges. The company's emphasis on quality and sustainable growth positions them for success in both existing and new markets.