#LWS2020KZN: Avon’s Mafahle Mareletse on what companies should do to ensure women succeed in the workplace

Gender equality in the workplace is a crucial issue that continues to be at the forefront of corporate discussions worldwide. CNBC Africa recently had the opportunity to speak with Mafahle Mareletse, the Managing Director of Avon, to delve into what companies should be doing to ensure women are treated fairly and given equal opportunities at work. Mareletse highlighted key practices and values that are essential for fostering a workplace environment where both men and women can thrive together. Mareletse emphasized the importance of having a clear code of conduct that promotes ethical behavior within companies. This code of conduct should be well-understood by every employee, regardless of gender, and consistently monitored to ensure adherence. Additionally, he stressed the significance of values such as respect, humility, and integrity in shaping the interactions and relationships between employees. Mareletse suggested that respect is the foundational value that sets the tone for how men and women should be treated equally in the workplace. When individuals cultivate a culture of respect, it paves the way for a more inclusive and supportive work environment. Furthermore, Mareletse underscored the value of recognizing and appreciating the contributions of all employees, regardless of their role within the organization. He emphasized the importance of creating a culture where everyone feels valued and can see the impact they bring to the business. By fostering an environment of equality and respect, companies can harness the full potential of their workforce and drive innovation and growth. In line with Avon's commitment to women's empowerment, Mareletse discussed the partnership with Forbes Women Africa for the Women's Summit. The summit served as a platform to amplify the conversation around women empowerment and gender equality. By joining forces with like-minded organizations and advocating for the advancement of women in leadership roles, Avon aims to elevate the importance of gender equality in the workplace and society at large. Gender equality is not just a women's issue; it is a business imperative. Companies that prioritize diversity and inclusion, and actively work towards creating a level playing field for all employees, stand to benefit from a more engaged workforce, enhanced creativity, and improved business performance. As Mareletse rightly pointed out, the foundation of a fair and inclusive workplace begins with fostering values of respect, humility, and integrity, and recognizing the inherent value that each individual brings to the table. The journey towards gender equality in the workplace is a collective effort that requires continuous commitment and action from all stakeholders. By championing a culture of equality and empowerment, organizations can pave the way for a more inclusive and prosperous future for women in the workforce.