COMESA CEO Sandra Uwera on the impact of the AfCFTA

The Common Market for Eastern and Southern Africa (COMESA) International Trade Fair, held in conjunction with the Kenya Trade Fair, has brought to light the importance of developing innovative strategies to boost industrialization and trade in the region. Sandra Uwera, the CEO of the COMESA Business Council, shared insights on the high-level business summit that aimed to foster dialogue among business leaders from COMESA member states and international markets. The summit focused on practical solutions to access markets, promote African products, and create a conducive business environment for the private sector. The summit saw the participation of four presidents from COMESA, emphasizing the significance of transparent public-private dialogue in addressing crucial issues facing businesses. The agenda included discussions on inclusivity, manufacturing potential, digitalization, illicit trade, global sourcing within Africa, and private sector action in implementing the African Continental Free Trade Area (AfCFTA). The International Trade Fair provided a platform for enterprises to showcase export-ready products, engage with potential buyers, and explore opportunities for market expansion. Uwera highlighted the importance of the AfCFTA in complementing regional trading blocks like COMESA, stressing the potential for collaboration and market access within the borderless territory created by the agreement. While acknowledging the opportunities presented by the AfCFTA, Uwera also addressed challenges such as infrastructure development, non-tariff barriers, and limited connectivity across Africa. She emphasized the need for digital trade facilitation to enhance efficiency in moving goods and promoting cross-border transactions. Lessons from best practice industries in other regions underscore the importance of implementing digital solutions for seamless trade. Political tensions and trade disputes were identified as significant challenges impacting the business community, particularly cross-border traders. Uwera highlighted the detrimental effects on social welfare, livelihoods, GDPs, and revenue earnings in countries affected by disputes. Protectionist measures, export bans, increased taxes, and higher product costs have resulted from political tensions, underscoring the importance of fostering a conducive business environment across Africa to enhance competitiveness. The future looks promising for African businesses as they navigate the opportunities and challenges presented by the AfCFTA. Collaboration, digitalization, and a focus on enhancing trade facilitation are key to unlocking the potential for industrialization and trade growth in the region. As countries work together to overcome obstacles and promote a business-friendly environment, African businesses stand to benefit from increased market access and streamlined trading processes.