Promoting growth of Africa’s creative industry

Multichoice, a leading entertainment company, is dedicated to promoting the growth and acceptability of African indigenous content by Africans. The Head of Content for Multichoice Group, Busola Tejumola, recently shared insights into their efforts to push the African narrative forward through initiatives like the African Magic Viewers Choice Awards. The 8-day event highlighted various aspects of the creative industry, including fashion, digital content creation, and young filmmakers. Tejumola emphasized the importance of upskilling the younger generation, as they are the future of the industry. The addition of new categories like digital content is a testament to the industry's evolution and the need to celebrate excellence in all forms of content creation. Multichoice remains committed to evolving with the times, technology, and industry growth, ensuring that they continue to recognize and reward talent. The company's investment in the African entertainment industry aims to foster growth, support producers, and upskill new filmmakers to ensure the industry thrives. Tejumola highlighted the industry's progress in storytelling and themes, noting the evolution in Nollywood content over the years. Collaborations with Hollywood have opened new opportunities, allowing African creators to collaborate and learn from seasoned professionals in the industry. Multichoice's dedication to promoting African content and fostering growth in the creative industry sets a strong foundation for the future of entertainment in Africa.